In 1967, Gordon Morrish founded Jewel Display based on the principles of Quality and Excellence. He could see that there was a need for bespoke cases in the high-end or luxury goods market. Using his knowledge of box making gained as an Apprentice in London, Gordon set up a small manufacturing unit producing limited quantities of jewellery boxes and leather goods for trade. Whilst only a small outfit, the business was soon recognised in the industry for its unique attention to detail, gaining Jewel Display a highly sort after reputation.